Steve Griggs Design


Steve Griggs has been designing and creating custom backyard retreats for over 40 years. He is New York’s finest landscape designer, known for being a pioneer in modern home transformation.

The challenge

Steve Griggs original website was good, but not elite-level, like his landscape designs. Therefore it was not showcasing his level of expertise and breathtaking projects. It was also not converting enough visitors into leads from the internet.

Earth is his canvas. Homes are his building blocks. Toss in some straight New York “tell-it-like-it-is,” and you have the essence of Steve Griggs.


We did deep market research and created a mind map for his ideal customers, their core desires, pains, and concerns. We organized this into a long landing page designed to showcase his amazing portfolio, and placed multiple call-to-action forms throughout the page.


We set up a professional Google Ads campaign to capture hot leads from Google Search. By targeting very specific neighborhoods, and excluding others, in his service area, we’re able to get Steve Griggs a steady flow of quality leads at a lower cost.

The Result

The new website is high-end, showcasing his impressive projects, tells his story, and converts much better than the older site. And most importantly, in combination with an optimized Google Ads campaign, his company has a long-term digital asset that produces quality leads month after month.